8 Common Behaviors That Will Ruin Your Financial Future

When we go to the grocery store, we seldom shop on logic alone. We may not even buy on price. We buy one type of yogurt over another because of brand loyalty, or because one brand has more appealing packaging than another. We buy five bananas because they are on sale for 29 cents this week – the bargain is right there; why not seize the opportunity? We pick up that gourmet ice cream that everyone gets – if everyone buys it, it must be a winner. As casual and arbitrary as these decisions may be, they are remarkably like the decisions many investors make in the financial markets. A degree of emotion also factors in many of our financial choices.

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