Fountain City Founders | Side Hustle to Storefront: Lexiee Campbell on Creativity, Reinvention, & the Business of Flowers

Fountain City Founders Episode 5 | Side Hustle to Storefront: Lexiee Campbell on Creativity, Reinvention, & the Business of Flowers

August 29, 2025

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Side Hustle to Storefront: Lexiee Campbell on Creativity, Reinvention, & the Business of Flowers

Episode 5: Side Hustle to Storefront: Lexiee Campbell on Creativity, Reinvention, & the Business of Flowers

Episode Summary:
Some people inherit a business. Others grind their way into one bouquet at a time. Lexi Campbell started with no paycheck, sweeping floors in a flower shop just to learn the craft. Today, she runs Campbell Creative Floral Company, known for high-end weddings and bold floral design, and recently opened Flowers on 10th, a downtown Columbus shop.

In this conversation, Lexi shares how she went from her first shaky bouquet to six-figure weddings, why she rebranded from The Flower Girl to Campbell Creative, and how social media became her biggest driver of clients without even having a website. She also opens up about mentorship, the challenges of scaling into luxury events, and the leap into brick-and-mortar retail.

Key Takeaways:

  • The importance of saying “yes” to opportunities, even when you have no experience.

  • Why Lexi turned rejection from local florists into fuel for building her own path.

  • How rebranding changed her business trajectory and helped her land luxury weddings.

  • The role of mentorship in breaking into the high-end market.

  • Social media as a growth engine: from TikTok reels to Instagram branding.

  • Balancing two businesses: Campbell Creative for large-scale weddings and Flowers on 10th for local customers.

  • Hard lessons about thick skin, protecting your brand, and knowing when to say no to the wrong clients.

Memorable Quotes:

  • “I’m not cute. I’m a grown woman.”

  • “If you’re going to be in this business, you better have thicker skin.”

  • “And you know what else is green? Money.”

Guest: Lexi Campbell – Founder of Campbell Creative Floral Company & Flowers on 10th
Host: Fountain City Founders Team

Connect with Lexi:

Guest: Lexiee Campbell, Campbell Creative Floral Co. and Flowers
Host: Fountain City Founders Team

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Matt Hightower

Matt is the co-founder of Momentum Wealth Management - an independent firm that specializes in creative financial planning solutions and diversified investment strategies.